We Simply Move Different.
At Dynamik, we’re bridge builders, status quo challengers, door openers — and we hold them open, too, because our momma’s raised us right.
We bring professionalism to the places that need it most. Small colleges with no media presence. Youth leagues held together by volunteers. High schools that deserve better than stock logos and clip art. At every level, great sports organizations are stuck doing more with less — and still getting overlooked.
Dynamik was built to change that.
We exist to bring clarity, structure, and swagger to programs that deserve to feel big-time.
Why DYNAMIK?
I missed being on a team.
I didn’t realize it right away. On the surface, everything was going right. I was two years into a promising sportswriting career, covering high school and college football, even the NBA, with a front-row seat and a press pass. The Associated Press had named me Oklahoma’s Newcomer of the Year. I was 24 years old, writing circles around guys with bigger platforms and national bylines.
But something was off.
I had relationships with coaches and athletes most writers would kill for. They trusted me. Let me in. And then, as soon as the recorder clicked on, they shifted. Guarded. Measured. And when the interviews ended and I stepped out of the locker room, I could feel it: the air changed. The real work was about to start. And I wasn’t part of it.
I was talented. Respected. But still, always, an outsider. Eventually I realized: my job wasn’t aligned with my mission.
I wasn’t in it to chase headlines or clicks. I told stories to help people—to elevate the coach who was doing it the right way, to spotlight the kid whose name deserved to be known. I thought if I could make people feel something, I could make them care. And if they cared, they'd show up. Support. Invest.
But journalism has limits. Impact has a ceiling when you’re not in the room when decisions are made. And I really missed being in the room.
The last football game I ever played was in front of a crowd of maybe a hundred. My left knee was shot from a practice injury I hid from coaches just to get on the field one more time. One last shot. One last uniform. My little brother was on the team—our only time as teammates. I wasn’t going to sit that one out.
The dream had already slipped away. I started at Oklahoma, ran out of the tunnel in front of 80,000. I finished at a small NAIA school on a borrowed high school field. No full rides. My scholarship was about to get cut. The concussions were catching up. I just wasn’t the same player anymore.
Still, I taped up. Slid the helmet on one more time. Took the field. Looked the part. Didn’t play like I looked, but I played. And when the game ended, I smiled for pictures and quietly grieved the end.
It took years to let go of that version of me. Maybe I never have. But it pushed me to find another way back into the game.
That path took me through grad school. Through jobs with the Kansas City Royals and Major League Baseball. Through the guts of college athletic departments, startups, and media companies. I built systems. I told better stories. I helped teams get organized and find their voice. And somewhere along the way, I found mine.
Dynamik isn’t a business plan. It’s a response.
It’s for the coaches doing everything on their own. The athletic directors with too few hours in the day. The volunteers who hold youth leagues together with duct tape and spreadsheets.
I know what it’s like to feel that chaos. I know what it’s like to want more for the kids and the community and the game. Dynamik is built to bring structure where there is none, to create revenue streams where there should be some, to make your league or program look as sharp as it should, and to take real work off your plate so you can focus on what matters.
It’s not about ego. It’s about impact.
I believe in small programs with big ambition. I believe some of the most important moments in sports don’t happen in primetime on ESPN or ABC or NBC—they happen at youth ballfields and high school gyms and small college campuses. I believe rising tides lift all boats. And I believe those boats deserve better support.
I’m a dad. A coach. A guy who still holds the door open. And I built Dynamik to do the same—to open doors that should’ve been open already. To build bridges between what you have, what you need, and what you want.
Because chaos isn’t running the show anymore.
Kolby Paxton
Co-Founder & Principal